Essential Steps to Solid Business Growth

Overview

There are 4 essential steps to increasing your business through your web site. Whether you are marketing online or focusing on Steps to business growth traditional marketing techniques, the steps are the same.

Step 1: Attract more visitors to your web site

Step 2: Convert those visitors into paying customers

Step 3: Retain those customers and keep adding new ones

Step 4: Analyze what you did and optimize your approach, so you can take your business to the next level.

Step 1: Attract Visitors to your web site

This step includes:

search engine friendly web site design
utilizing the power of an integrated blog
search engine optimization techniques that include driving traffic to your web site

Your web site is the hub of your flow in information to the outside world. It is the hub that brings all of the media together, an enabler that can take your business to a completely new level of communication and customer service. Let us help you build a site that will help you grow your brand by analyzing your web site and creating a strategy that will help your business expand.

Integrating a blog into your existing web site is an effective way to increase your ranking in search engines. It's an solid way to reinforce your brand - and drive more traffic to your site. Check out our design portfolio and blog packages that ensure your web site will be easily found in search engines.

Call us at 877-503-8161 and ask us about developing a search engine friendly strategy for your business that will drive more visitors to your site.

Step 2: Convert Visitors into Customers

This step includes:

a "Call to Action" on every page
writing articles for your blog that establishes your company as a trusted resource
creating compelling content that inspires a visitor to stay on your web site

Once you get visitors to your site you have to keep them there. It's all about converting a visitor into a prospect, and then into a paying customer. After all - isn't that the point. Why have lots of traffic if it doesn't convert into increased business?

I know what you might be saying to yourself: "I just have an informational site - how can I convert visitors into customers?"

There are many ways you can create copy that's compelling enough that potential customers want to pick up the phone and call you. You can also become a trusted source in your field by developing an informative newsletter and blog so that potential customers keep coming back.

The idea here is to create a reason why they need to keep coming back.

Call us at 877-503-8161 and ask us about developing an online strategy for your business that will create more conversions on your site.

Step 3: Retain Customers & Grow your Business

This step includes:

online surveys
developing a keep-in-touch strategy for your customers
personalized email marketing campaigns in the form of a newsletter
follow up with personalized notes that appreciate the customer

Here's the situation: Most business owners and sales professionals, just like yourself, know that you will absolutely lose business if you are not in contact with your customers on a regular basis. It's a documented fact. The average organization loses 15 - 35% of its customers each year, primarily due to not being attentive.

The Psychology of Creating Loyal, Raving Fans

Your existing clients are your biggest asset. How you can make them your raving fans? How can you get a regular stream of referrals?

Constant contact with customers will make you extremely rich over time. Learn how you can use all of these online concepts in your offline business.

Employ relationship marketing. It's a personal communication tool that shows your customers that you value them. You can create your own brand and put the campaigns on auto-pilot. Check out a relationship-building follow up system that will generate even more sales and referrals here.
Create email campaigns that supply your customer with value-added articles and tips to improve the results they're getting now. One of the best products we recommend is iContact. You can create your campaigns in advance and put them on auto-pilot at a very affordable price. Check it out here.
Send a survey to your customers to find out how you can better serve them. The iContact service also provides the ability to supply surveys.

Call us at 877-503-8161 and ask us about developing a follow-up strategy for your business that will create satisfied and loyal customers.

Step 4: Measure & Optimize your Outcomes

This step includes:

web traffic reports
e-mail response rates
direct mail campaign data
sales and lead information
user performance data such as click heat mapping, or other custom metrics as needed

What is Web analytics?

There's a saying "You don't know if you've arrived, if you don't know where you're going."

Web analytics help you chart where you are and where you can go. It is the study of the behaviour of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.

This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

Call us at 877-503-8161 and ask us about providing a metrics system that will help you meaure the success of your online marketing strategy.